Data Handling and Privacy Policy

 

DATA HANDLING & PRIVACY POLICY

This notice explains the basis on which we gather and use your personal information when you use our website, digital applications, sign up for newsletters, enter competitions, or take part in other marketing activity online or in store.

If we update this policy later, the revised version will appear on this page and, where suitable, we will notify you by email. Please revisit this page from time to time.

YOUR PERSONAL INFORMATION

Information You Give to Us

You may provide some or all of the information below when you buy products from our website, create an account, use one of our Apps, contact us, or subscribe to newsletters and other marketing activities in store or online:

  • Your identity and contact information - including your name, email address, home postal or billing address, delivery address where different, and contact telephone number;

  • Your payment information - including bank and payment card details. Your payment transactions are encrypted by the acquiring bank, so we do not keep payment card details submitted by you;

  • Your profile information - if you create a customer account, this includes the profile used to identify you when signing in to our website and Apps, including your username and password, together with purchase data and personal preferences; and

  • Additional personal details - if you choose, you may also share extra personal information such as date of birth, gender, product preferences and interests. We collect and store this additional information only to analyse sales, understand and improve our business, and for direct marketing where you have expressly consented. For details about direct marketing, click here.

Please Note: It is important that the personal data we hold about you remains accurate and current. Please tell us if your personal information changes during your relationship with us.

We do not collect special categories of sensitive personal data. This website is not designed for children, and we do not knowingly collect information about children.

Information We Collect When You Use Our Website or Apps

When you interact with our website and Apps, we also automatically collect technical and usage information about your equipment, browsing actions and patterns, as described below. We collect this information through cookies, server logs and similar technologies. Click here for more information about cookies.

Usage Data - includes details of products and services you have bought from us, and information about how you use our website and Apps;

Technical Data - includes:

  • your Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, platform, and other technology on devices used to access this website;

  • details about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our website, including date and time; products you viewed or searched for; page response times, download errors, length of visits on certain pages, interaction data such as scrolling, clicks and mouse-overs, methods used to leave the page, mobile application traffic data, weblogs and other communication data;

  • if you access our website or one of our Apps with a mobile device, the type of mobile device you use, a unique device identifier such as the IMEI number, MAC address of the wireless network interface, or mobile phone number used by the device, mobile network information, mobile operating system, mobile browser type and time zone settings;

Other - We may also receive information from third parties that work closely with us, such as online fashion retail platforms, delivery providers, credit reference agencies and fraud prevention agencies.

HOW WE USE YOUR PERSONAL INFORMATION

Data protection law in the UE permits us to collect, use, store and transfer personal information when we have one or more of the following reasons:

  • To perform a contract with you;

  • When required to meet a legal or regulatory duty;

  • When needed for our legitimate interests, or those of a third party, provided your interests and fundamental rights do not override those interests;

  • For other purposes where you have clearly given your consent.

The following are ways we use your personal information to perform our contract with you and/or for our legitimate interests:

  • Processing your order, including taking payment, supplying products and providing after-sales services such as cancellations and returns;

  • identity verification and credit checking;

  • keeping you informed about the progress of your order. We will usually contact you about your order by email, although we or our couriers may also contact you by phone;

  • where you have registered with us, processing and managing your account;

  • processing information needed for competition, promotion or survey entries submitted by you;

  • allowing you to use interactive features of our service when you choose to do so;

  • analysing sales so we can understand and improve our business;

  • administration, analysis and assessment of our website and Apps and their performance, to understand and develop our business and to improve and optimise our website and Apps; and

  • supporting our efforts to keep our website and Apps safe and secure.

Direct Marketing We require your consent for direct marketing communications. If you have expressly agreed to receive direct marketing from us through our website, Apps or in store, we may use the information you have given us for:

  • sending direct marketing, advertising and updates from us to you, such as information about upcoming events, products, services, offers, and updates about us;

  • measuring and understanding how effective the advertising we show to you and others is; and

  • making suggestions and recommendations to you and other users of our website and Apps about goods or services that may be of interest.

You may opt out of direct marketing at any time by clicking the unsubscribe button at the end of the email.

Cookies: We need your consent to use cookies. You have the right to withdraw that consent, and you can find further information about how to do so by clicking here.

WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We may share your information within Lofree and with selected third parties for the purposes described above. For example:

  • Payment acquiring services to process your payment;

  • Delivery and courier companies to deliver your order;

  • Credit reference and fraud prevention agencies for credit checks and identity verification;

  • Analytics and search engine providers that help improve and optimise our website and Apps;

  • Build and hosting service providers that help maintain the software running our website and Apps. They provide reporting statistics and serve cookies on our behalf to support website or App personalisation and sign-in functionality. Click here for more information on cookies

  • Where you have opted in to direct marketing, third-party advertisers, affiliate marketing agencies and advertising networks engaged by us to choose and send relevant communications to you on our behalf.

We require all third parties engaged by us to protect the security of your personal information and handle it in line with the law. Such third parties may process your personal information only according to our instructions and not for their own purposes.

From time to time, we may ask whether you would like selected third parties to contact you, for example as part of a joint promotion or collaboration. If we do this, we will also provide a link to that third party’s privacy policy so you can decide whether you wish to be contacted by them. If you give express opt-in consent, that third party will be the data controller for any activity by them that you have approved.

Links to Other Organisations

Our website and/or Apps may occasionally contain links to and from websites belonging to partner networks, advertisers and affiliates. If you follow a link, those websites will have their own privacy policies, and we do not accept responsibility or liability for those policies. Please review those policies before submitting personal information to those websites.

OPTING OUT OF MARKETING AND PREFERENCE UPDATES

If you no longer want to receive direct marketing and updates from Lofree, you can unsubscribe at any time by clicking the link in the email footer or by using the ‘unsubscribe from all’ link inside the email preference centre available through the emails. You can also update your preferences within that email preference centre. Alternatively, you can contact customer services on +852-31000450 or email lofreekeyboard@gmail.com.

Cookies, including those that enable banner advertising, require a separate opt-out. Please click here for more details.

SECURITY OF YOUR PERSONAL INFORMATION

Our website and Apps use suitable security measures to help prevent your personal information from being accidentally lost, used, accessed without authorisation, changed or disclosed. All information you provide is stored on secure servers. We have also put procedures in place to manage any suspected personal data breach.

Where you have chosen a password that allows access to certain areas of our website or Apps, you are responsible for keeping that password confidential. We ask you to choose a strong, secure password and not share it with anyone.

We recommend connecting only to secure wireless networks that you trust, to reduce the risk of unauthorised people intercepting your online activity. Please be aware of the risks of public wifi.

If you receive an email claiming to be from Lofree and asking for personal data, please do not reply to the email. Instead, let us know so we can check whether it is genuine.

OUTSIDE EEA - DATA STORAGE & TRANSFER

The information we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) so that we can work with members of Lofree and third parties we use to help us carry out the purposes described above or to meet a legal duty.

Whenever we transfer your personal data outside the EEA, we will ensure it receives an adequate level of protection by using one of the following safeguards:

  • We may transfer your personal data to countries with privacy laws that provide the same level of protection for personal data as the EEA;

  • We may use contractual clauses with recipients requiring them to protect your personal data to the same level of protection it has in the EEA;

  • We may transfer personal data to organisations that are part of the Privacy Shield framework, which requires similar protection for personal data shared between European countries and the US.

HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

We will keep your information for as long as you are a customer, and after that we may keep it for longer so we can answer questions or complaints and maintain records needed for legal, accounting or reporting requirements. We may also retain your information for research or statistical purposes.

YOUR RIGHTS

You have the right to object to our use of your personal information, or to ask us to delete, remove or stop using it where there is no need for us to keep it. Please tell us if you believe we should not be using it, but please note that legal or other official reasons may require us to keep or use your information.

Your rights under data protection laws concerning your personal information are briefly outlined below, and you can exercise these rights by emailing us at lofreekeyboard@gmail.com

  • Request access to your personal data, commonly known as a “data subject access request”. This allows you to receive a copy of the personal data we hold about you and confirm that we are lawfully processing it.

  • Request correction of the personal data we hold about you. This allows you to have incomplete or inaccurate information corrected, although we may need to verify the accuracy of new information you provide.

  • Request erasure of your personal data. This allows you to ask us to delete or remove personal data where there is no good reason for us to continue processing it. Please note, however, that we may not always be able to fulfil an erasure request for specific legal reasons, which we will explain to you, if applicable, after receiving your request.

  • Object to processing of your personal data where we rely on legitimate interest, or that of a third party, and something about your particular situation makes you want to object on this ground because you feel it affects your fundamental rights and freedoms.

  • Request restriction of processing of your personal data. You may ask us to suspend processing of your personal data in the following situations: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want it erased; (c) where you need us to keep the data even if we no longer require it because you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to O ChatGPT não foi projetado para fornecer esse tipo de conteúdo. Leia as Especificações do modelo para saber como o ChatGPT lida com o conteúdo de criadores. Repetir